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Slate's Store Restructure: What Actually Changed

The short answer

Slate reorganised Build & Shop into Exterior, Interior, Merch, Starter Packs and Collabs, and moved body styles to whole-vehicle pricing. We diffed all 209 accessories against our July 6 capture: three additions, one price change, one newly priced item, nothing removed. The restructure is real; a wave of new products is not.

What changed, and what didn’t

Slate reorganised its Build & Shop configurator sometime between early July and early August 2026. We re-crawled it on August 10 and diffed every line against our July 6 capture.

The headline is not the one you’d expect from looking at the new store:

July 6, 2026August 10, 2026
Accessories catalogued208209
Priced177179
Price coming soon3130
Body styles33

Three additions. One price change. One newly priced item. Two renames. Nothing removed. In five weeks, across a 209-item catalog, that is the entire product-level change set.

The restructure is real and significant. A wave of new products is not — and the difference matters, because a reorganised store makes old products look new.

The actual changes

Added (3) — the wrap collections became individually priced tiers: Signature Wraps from $129.99, Featured Wraps from $79.99, and Collabs Wraps from $1,549.99.

Price changed (1) — Slate Logo Body Decals went from $59.99 to $199.99. That is a 233% increase on a decal, it was not announced, and it is the only price Slate moved in the entire catalog.

Newly priced (1) — the Open Air Kit went from “Price coming soon” to $3,950, rated an Advanced install. Slate’s second body kit finally has a number, though still no published description. We’ve given it its own page.

Renamed (2) — “Snow Dog 17” Wheel Decal” is now “Snow Dog”; “Key Fob” is now “Key Fob End Cap”.

The things that look new but aren’t

This is the part worth being careful about, because we nearly got it wrong ourselves.

The reorganised store surfaces a set of products prominently that a July shopper would have had to dig for: the Worksport tonneau line (SOLIS, NEXUS, COR), the off-road and auxiliary lighting section, the inflatable Air-Toppers, and the thirteen Slatelets dash collectibles. In a new-looking store, in a new-looking category, they read as new arrivals.

They were all in the July 6 catalog. Every one. What changed is where they sit and how prominent they are, not whether they exist.

We caught this because we diff every capture against the previous one rather than describing what a crawl found. It’s the difference between “Slate just added off-road lighting” — which would be wrong — and “Slate just made its off-road lighting easy to find,” which is true and arguably more useful.

What did change structurally

Four things, and these are genuine:

  1. Build & Shop is now Exterior / Interior / Merch / Starter Packs / Collabs. Starter Packs and Collabs are new top-level destinations rather than buried options.
  2. Body styles are priced as whole vehicles. The Blank Slate at $24,950, Squareback SUV at $29,950, Fastback SUV at $31,950. There is no longer a line item that reads “SUV kit: $X” — which changes how the SUV kit question has to be answered.
  3. A third level of category. The catalog now has category → subcategory → section, where it previously had two levels. Our price database has been rebuilt around the new taxonomy.
  4. URL state. The configurator now reflects category and subcategory in query parameters, where subcategory state used to be client-side only. Minor, but it means specific catalog sections can now be linked to directly.

Starter Packs are the real story

The restructure’s centre of gravity is Starter Packs — 33 pre-configured builds across six themes, now sitting at the front of the buying flow. Slate publishes prices for ten of them, from $25,549.96 to $31,004.90; the other 23 have names but no visible price.

That’s a meaningful shift in how Slate wants people to buy: not “here are 209 accessories, good luck,” but “here is a finished truck, adjust from there.” We’ve catalogued all 33 packs, both themes and prices, in Starter Packs explained.

Why we publish the diff

Because “what changed” is only answerable if somebody wrote down what it was before.

We preserve every configurator capture as a dated snapshot and compare each new one against the last. That’s how a silent $140 decal price increase gets noticed, how a body kit gaining a price gets caught, and how a claim that Slate “pulled lift kit pricing” gets checked and found wrong — both our captures show the lift and lowering kits unpriced, five weeks apart, exactly as they’ve always been.

The full item-by-item comparison lives in the accessory price database change log.

FAQ

Did Slate add new accessories in August 2026?
Barely. Diffing the August 10, 2026 configurator against our July 6 capture found three additions — the Signature, Featured and Collabs wrap collections, now listed as priced tiers. Nothing was removed. The products that look new in the reorganised store were almost all already there in July.
Did Slate change any accessory prices?
One. Slate Logo Body Decals went from $59.99 to $199.99. The Open Air Kit also gained a price, moving from 'Price coming soon' to $3,950. Those were the only two pricing movements across 209 accessories in five weeks.
Did Slate pull lift kit pricing?
No. The Lift Kit and Lowering Kit read 'Price coming soon' in both our July 6 and August 10 captures — there was never a published price to pull. If you have seen a claim that Slate withdrew lift kit pricing, it does not match what the configurator showed on either date.
How is Slate's store organised now?
Build & Shop is now Exterior, Interior, Merch, Starter Packs and Collabs. Exterior holds Style, Wraps, Decal, Lighting, Roof Racks, Utility, Appearance, Wheels & Suspension and Off-Vehicle; Interior holds Appearance, Audio, Utility, Tech and Slatelets. The configurator also now reflects category state in the URL.